Friday, 8 September 2017

The first commercial watch - Cartier Tank

Cartier Tank is one of the most coveted wristwatches ever, worn by Greta Garbo, Cary Grant, Princess Diana, Jackie Kennedy, Grace Kelly and Andy Warhol. And its creator claimed to have been inspired by a tank.

Arguably one of the first wristwatches that wasn’t just a pocket watch on a strap, the Tank incorporated the geometry of Art Deco and brought the face and the band together in a seamless design.

“Watchmakers were not really concerned with style,” Sam Hines, head of the watch department at Christie’s in New York, told Vanity Fair in 2009. “Yes, you did get many beautifully designed pocket watches, but the pocket watch is kept in the pocket. Their concerns were: How is the watch running? How is it performing in this test or that exhibition? Cartier, being a jeweller, had an advantage because he was concerned with the design, how it would look on one’s wrist.”

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